The process includes developing a comprehensive roadmap for your brand’s content strategy, outlining how to create, manage, and distribute content effectively. You’ll also get custom guidelines for consistent tone and a messaging framework tailored to various platforms, ensuring alignment with your specific goals and maximizing impact across all channels.
Reach out to learn how I can help you develop a strategy to align your content with your business goals.
Digital Content Strategy
Deliverables
Content Strategy Plan
A comprehensive plan outlining your brand’s overall content goals, priorities, and tactics to achieve them.
Content Objectives: Clear goals, such as increasing engagement, improving SEO, or driving conversions.
Target Audience Definition: Detailed personas, audience demographics, and their content needs.
Content Themes: Key topics that align with your brand’s mission and serve as the foundation for content creation.
Platform-Specific Strategies: Tailored content strategies for each communication channel you use, including:
Website: Recommendations for web copy, including blogs and landing pages.
Social Media: Types of posts, optimal posting times, and engagement strategies.
Email Marketing: Email campaign structures, subject lines, and frequency.
Tone and Voice Guidelines
A set of instructions on how your brand should "sound" across different platforms
Do’s and don’ts for your content in terms of language, tone, and style.
Messaging Framework
Consistent key messages tailored to different audiences and channels.
Value Propositions: Key messages that communicate the brand's core benefits.
Platform-Specific Messaging: Tailored messages for different platforms, like social media, blogs, emails, or websites.
Let’s Connect
Reach out to explore how I can support your marketing and communications content needs.
